Forbes: Why Business is Personal

Forbes: Why Business is Personal

One of my former teammates, Mohammed, is an intensely talented ketchup salesman. It’s unlikely that he grew up thinking he would dedicate a third of his life to selling ketchup, but that’s exactly what happened. Mohammed spends a third of every day, for as long as he’s with his company, selling ketchup on a massive scale. So is ketchup a lifelong passion? And if not, why would he invest a third of his life in it?