EP02: The Impact of Social Media on Traditional Business

The digital capture of reviews and reactions, searches and likes, has opened us up to a new world where commentary is a commodity, to be generated, harvested, bundled, marketed, and sold to the highest bidder.

We ourselves are no longer just the market, but also the product. Each consumer, knowingly or not, is now an influencer, and in some small way contributing to groupthink and peer pressure on an unprecedented scale and with remarkable precision.

Social media is now a catchphrase for a developing form of intimacy based marketing, where our thoughts birth new products and our fears new services. Perhaps in the coming years, we won’t even have to decide whether or not we like something, we’ll only be made aware of it once it’s certain we already do.   

In this episode, we have Guido Mercati, Regional Director at Leo Burnett and Global Council Member at BCMA, and Naomi D'Souza, Digital Strategy Consultant at IBMX, TedX Speaker, and Influencer (with over 78 thousand followers) discussing on the impact of social media on traditional business.

Enjoy the show.